Adswerve drives 33% lower CPA using LiveAudiences
33% lower CPA
4x lower CPA with Shopping segment
Solution:
Advertising
Goal:
Online Purchases
Background
A leading eCommerce brand that shapes the way people shop online by offering Cash Back, deals, and shopping rewards worked with Adswerve to target customers across the web. As a digital media and analytics consultancy, Adswerve helps thousands of digital marketers, data analysts and agencies make stronger connections with their customers through successful data-driven strategies.
As first-party data becomes increasingly important, Adswerve has been searching for new solutions to expand their clients’ reach with high-value audiences and boost performance without relying on third-party cookies.
Goal
Adswerve was looking for cost-efficient first-party audience solutions to reach target audiences at scale. Their eCommerce client sought to enlarge their scope of audience solutions and marketing channels to increase brand awareness and engage with potential customers. Therefore, Adswerve connected with LiveIntent to learn how to use the authenticated email hash to target the brand’s potential customers across the web.
Solution
Adswerve worked closely with LiveIntent to target LiveAudiences that best aligned with the client’s marketing objectives. LiveAudiences are unique, cookieless, Interest and Intent-based audiences derived from hashed emails. With LiveAudiences, brands can confidently scale their campaigns while targeting deterministic, high-value audiences that keep efficiency and performance top of mind.
Adswerve decided to target six audience segments across display and video environments. For both campaigns, Adswerve targeted LiveIntent’s Home & Garden, Style & Fashion and Shopping Interest and Intent audiences to drive brand awareness and purchases.
Results
Over the course of the whole campaign, the Shopping Interest segment drove a CPA that was 14% lower than other third-party alternatives that targeted users under the same category. Specifically at launch, this audience segment immediately drove a CPA that was 33% lower than existing third-party segments within the same category.
“We worked with LiveIntent to offer our client an audience solution that helped them meet marketing objectives and reach potential customers across the web. The Shopping Interest segment achieved a 33% lower CPA than other third-party audiences within the same category.
Mary Kotara, Lead Consultant, Media at Adswerve
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